When consumers buy laundry detergent, the following 10 factors play a major role:
1. Decontamination effect/whitening;
2. Price/Promotion;
3. Aroma / refreshing and fragrance;
4. Take care of clothes / supple;
5. Gentle without hurting hands;
6. Easy to rinse/save water;
7. Color protection / no fading;
8. Low temperature / easy to dissolve;
9. Disinfection/sterilization.
10. No phosphorus formula, no fluorescent agent, no bleaching agent
